An entrepreneur’s guide to starting a home-based body sculpting business
For the modern day entrepreneur, there’s never been a smarter time to get your body contouring business off the ground. Are you looking for a low risk business model? Consider a home-based body sculpting business. It’s hard to beat the ease of setting up your business in the comfort of your own home…and enjoying the low operating costs, considerable flexibility and high profit margins that are easily attainable with a home-based body sculpting business model.
Welcome to Part Two of our three part blog series detailing the body contouring business model choices. Follow each article so you can find the right fit for you.
- In our series, we discuss three body sculpting business models.
- We kicked off with the mobile body sculpting business. Miss it? Click here to read about the mobile body contouring business model.
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- Today, we discuss the home-based body sculpting business model.
- And we’ll conclude our series with a discussion of going all out setting up a body sculpting business in a brick and mortar lease space or booth space.
In each article,
- We’ll give you the pros and cons.
- And we’ll tell you how to get the business set up.
- And…you’ll have access to a free downloadable business guide for each of the body contouring business models, including the home-based model.
In today’s article, we explore the Home-Based Body Sculpting Business Model
Home-Based Body Sculpting Business Model
As noted in the ultimate guide to body contouring certification courses, the demand for body contouring services is high and growing rapidly. And of those growing numbers, more and more customers prefer care in a home.
Here’s something that should grab your attention. Within just the last few years, we’ve seen home-based business revenue increase as much as 230%. Sounds appealing, right? That’s a number that’s hard to ignore.
But besides the prospect of high profitability, the home-based body sculpting business has many other advantages…which we discuss below.
Question is, will you open your home-based body sculpting business and meet the demand for home-based services? Read on to see if it’s right for you.
Benefits of a Home-Based Body Sculpting Business
1 You don’t have to pay rent
You already pay rent or a mortgage for your home. And with a home-based body sculpting business you don’t have to commit to additional money on rent.
2 The startup cost is lower
On that note, setting up your business and starting a home-based body sculpting business right out of your home significantly cuts the amount of money you will need to get started.
For example, no additional expenses for rental deposits, utilities, phone services, commercial signage, etc.
Most home-based businesses cost under five-thousand to start. So it comes as no surprise that one half of all small businesses are started at home.
3 Lower overhead, especially compared to a separate physical location like a lease space
The ongoing savings from rent, separate utilities and other expenses means a lot of savings over time.
4 No commute means a savings of both time and money
You won’t have any commuting expenses or spend your time commuting. Your ‘office’ is steps away from your home! No extra spend on gas or auto maintenance. And no added miles or wear and tear on your car.
5 You have more control over your schedule
Maybe you need to see your clients when your kids are off at school?
Or in the evenings after you get home from your day job?
Could these concerns be the big reasons why women are more likely than men to have a home-based business?
With a home-based body sculpting business, you are free to set your appointment schedule according to your needs and your restrictions. You are not at the mercy of lease space complex restraints or the boss’s schedule.
6 You can multitask
With a home-based body sculpting business, if you have gaps in your schedule you can get things done around the house. A load of laundry? Starting a meal in a crockpot? All while you’re ‘at work?’ Not a problem with a home-based body sculpting business!
And when you can stay productive, even last-minute cancellations won’t be such a bother!
How to prepare for a home-based body sculpting business
You’ve seen why the home-based body sculpting business model is in high demand and has high profit potential. Not to mention the convenience and flexibility.
But before you dive in, consider these things and take these steps.
- Create a designated, private space apart from your personal space
If you want to build a big client base and a profitable home-based body sculpting business, you will need to set up a designated, private space in your home.
Supplies and Machines
First off, you’ll need to set your room up with all the necessary supplies and equipment.
Here’s a checklist to get you started.
Supply checklist
BUSINESS NECESSITIES
✅ Credit card reader, i.e. Square Reader, to accept payments
✅ Treatment forms
✅ Smart phone for re-booking
MARKETING MATERIALS
✅ Sign at the entrance to your studio or out front
✅ Business cards
✅ Frames to hang your Certification(s)
TREATMENT FUNDAMENTALS
✅ Lightweight portable massage table
✅ Sheets or table paper
✅ Small utility cart to hold machine and supplies
✅ Machine(s) for treatment(s)
TREATMENT SUPPLIES
✅ Chair and end table or coffee table for your client(s)
✅ Gloves
✅ Sanitary hand wipes
✅ 2-3 small pillows
✅ 2-3 small towels
✅ Extra pillowcases and towels
✅ Smartphone or camera for photos
✅ Measuring tape
✅ Lightweight scales for tracking weight
✅ Unscented baby wipes for cleaning clients after treatment
✅ CaviWipes or other EPA approved disinfectant for disinfecting
✅ Treatment specific supplies: ex: ultrasound gel, antifreeze membranes, etc.
✅ Small trash can and plastic garbage liner bags and container to hold soiled linen
THE ‘ESSENTIAL EXTRAS’
✅ Fragrance, i.e. essential oils, aromatherapy
✅ Music or sound, relaxing and soothing sounds
Do you have concerns about limited space for your biz?
Choose machines that deliver multiple technologies and have the ability to treat multiple issues.
That means less space for fewer machines.
Like the 6 in 1 Cavitation machine.
We recommend our Body Contouring 6 in 1 Masterclass.
Because you’ll learn and get certified in:
- Cavitation
- RF Skin Tightening
- Vacuum/LED
- Lipo Laser
Which means you’ll be able to help clients with:
- Fat Reduction
- Skin Tightening
- Cellulite Smoothing
- Stretch Mark Minimizing
All with one machine!
This 6-in-1 cavitation machine is like the one we use in our medical spa. It’s our pick based on years of experience and expertise.
#ad We are amazon associates, so if you click on a link that is a qualified purchase, we may earn a small commission which helps support our mission to provide top-notch body contouring education.
Learn more about the body contouring certification course.
Organizational tips for your home-based studio:
- Make a great first impression
Studies show that clients form a first impression in just 1-7 seconds, so you need to pay attention to the details…the entrance, the way your room smells, how the lighting appears, whether it’s cluttered or neat and whether it appears as a professional setup
Include calming colors to promote relaxation, a comfortable chair, and a space to set belongings
- Declutter, hide and organize
Cleanliness and organization conveys your professionalism. Make sure your supplies are stored neatly within your utility cart or cabinet
- Prioritize client comfort
Add relaxing music and pleasing fragrance
Other considerations for your home-based body sculpting studio:
- Do you have accessible parking for your clients?
- Will anyone else be at your home, i.e. family member, roommate, etc., while you are serving your clients, and if so, what measures will you take to ensure your client’s privacy? And that your client feels safe and secure?
- Do you or will you have a dedicated restroom for your clients?
- Set boundaries and rules
All clients need to view your body sculpting studio as a business, with business rules and boundaries, even though it is within your home. So make sure you set them and enforce them.
You will see both established and new clients in your home-based body sculpting business.
At first, each of your new clients is a new client and a ‘stranger entering your home.’
So take these steps with new clients:
- Make sure to get a full name, phone number, email address and credit card information upon booking.
- Do one of these two things: charge a non-refundable deposit (example: $50) that will be credited towards payment for services - or - collect payment in full up-front at the time of booking, and make it non-refundable if inadequate cancellation notice is given.
- And require intake paperwork to be completed and submitted to you prior to the appointment so you know about the client before she arrives.
Setting your fees
Be realistic when setting your fees. Clients pay for the entire treatment experience, from the environment to the conversation. So you want to ensure your clients will be getting the same entire treatment experience at your home-based body sculpting business as they would at a high-end spa.
Many providers who have started with a home-based business started with lower fees at the beginning and worked their way up as they built a reputation.
Remember that you can change your prices. Focus on building loyalty, a good reputation, and a big client base first, then you can increase your prices and elevate your profits.
Investigate legalities
Finally, make sure you’ve checked for restrictions and requirements for your home-based body sculpting business. Consider zoning issues, HOA restrictions, extra homeowners insurance coverages that might be required, and business insurance.
Is the home-based body sculpting business model right for you?
One of the biggest questions entrepreneurs have to answer when starting a body sculpting business is where to locate it. Why not within your own home?
Right now, the demand for home-based services actually exceeds supply.
And with a business in your home, you’ll enjoy
- Low expenses
- High profit potential
- Super flexibility
- Low overhead
Are you ready to start a successful home-based body sculpting business?
Get your FREE Home-Based Body Sculpting Business Guide now!
Complete the form below to get the Guide delivered straight to your email inbox.
Stay tuned for Part Three of our series…the Body Sculpting Business within a Lease Space or Leased Booth!
Editor’s Note: This blog was originally published in November of 2022 and has been revised and updated for accuracy, relevance and comprehensiveness.